We all know Instagram is about aesthetics – it’s a visual content sharing platform and it pays to show off your creativity. But when everyone is competing to look good, how can you stand out?We’ve pulled together a few examples of brands using Instagram’s grid template to create some highly impactful imagery.
Not only are USA Pro getting creative with their style, they also use influencers as a key part of their design. If you head to their profile you’ll see they regularly change colours and styles dependant on what product they are pushing but keep the ‘creative grid’ as a key part of their Instagram strategy – changing between an over arching design across 3 images, 6 grid images and a 9 grid of imagery.
Miller & Carter use the grid design to highlight key campaigns throughout the year, rather than using it as an ongoing content strategy. This gives key emphasis on particular events and alerts the audience that there’s something new to discover. Also, key to note that all of these images work as a stand alone image when they will appear in a users feed.
Beauty is all about they way you look, and AVON Brasil’s Instagram is looking pretty good in my opinion. Similar to USA Pro, they use a different style per each content focus, integrating both video and still imagery. Go and take a look, but I am sure you agree that it catches your attention.
Have you spotted any stand out Instagram accounts? Let us know below.