Calls to action on Facebook posts

Gone are the days when you could only add CTA’s to paid advertisements – you can now add CTA’s to all your posts when publishing through Power Editor in Business Manager.

Why add a call to action?

  • Give your audience clear direction on what you want them to do and give them easy access to where you want them to go – whether this be driving guests to Facebook messenger or your website.

Follow the steps below:

  • Click the hamburger menu icon to the right hand side of your business manager homepage
  • Select ‘all tools’ from the list and click ‘page posts’ – found under the ‘create & manage’ section
  • Choose the account you wish to post from and select ‘+ create post’ and you will view the screen below:

Screenshot 2017-04-04 18.53.42

  • Facebook will then allow you to add a CTA to a wide range of types of content including; link posts, carousel posts and videos.
  • You can choose from the following CTA’s:
  1. Apply now
  2. Book now
  3. Contact us
  4. Download
  5. Learn more
  6. Send Message
  7. Request time
  8. See menu
  9. Shop now
  10. Sign up
  • Simply fill in the detail required which is shown above, as per setting up an advertisement (don’t forget your UTM tracking code)!
  • Select that the post will be published to the page, then click create post.
  • And, voila your post will look like the below:

Screenshot 2017-04-04 18.42.27

Now you’ve got your post set up – test, test, test. How does this post perform against a post with the URL within the post copy? Which tactic drives most web traffic? There’s never a one size fits all for social, so test, and work out what’s the best for your brand.

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